This message applies only to those who have their own "White label" app published in both the App Store and Google Play. It does not affect those using Ventla’s standard app (our "container solution") directly from the store.
Dear Customer,
Until now, our customers’ iOS/iPhone apps have been hosted under their own Apple accounts, while the Android versions continued to be published via Ventla’s Google Play account. We initially chose this approach because Apple’s publishing process has historically been more complicated, and this arrangement helped in not complicating things further.
However, as Google’s requirements have grown more involved (while still remaining simpler than Apple’s), it has become clear that hosting your app under your own Google Play account offers significant advantages. Not only will it streamline the process moving forward, but it will also provide more flexibility and opportunities for your organization.
This change brings several positive benefits:
Clearer Branding: Your app will appear under your own organization’s name in the Google Play Store, strengthening your brand presence and making it easier for users to recognize it as uniquely yours.
Reduced Risk: Managing your app under your own account helps isolate any potential issues, ensuring other customers’ apps remain unaffected—this keeps your app environment more secure and stable.
Enhanced Marketing Opportunities: With your own Google Play account, you can explore new ways to promote and market your app. We’d be happy to discuss potential strategies to help you make the most of this opportunity.
What does this mean for you in practice? If your organisation already has a Google Play Developer account, great! We can easily transfer your app there. If not, setting up a new account is simple, and we’ll provide instructions shortly. You’ll just need to invite us as a user so we can continue assisting with updates and publishing.
Fortunately, managing a Google account is generally less cumbersome than managing an Apple account. Aside from the initial transfer (and for some, setting up a new account), this transition shouldn’t add to your workload—quite the opposite, it will ultimately give you more control and options.
Good to know: While Apple charges $99 per year for an account, Google only charges a one-time fee of $25, making it a cost-effective investment in your brand’s future.
We’re excited about this positive step forward and look forward to supporting you throughout the transition. If you have any questions or concerns, feel free to contact me at jacob@ventla.io.
Kind regards, Jacob at Ventla