Create Event Surveys That Actually Work

Event surveys are one of the most powerful tools you have to learn and improve. But only if people take the time to fill them in. Here’s how to make sure they do:

1. Keep it short Your attendees are busy. A few well-chosen questions will give you far better insights than a long list no one wants to complete. Aim for 3–5 key questions, and make every one count.

2. Use easy answer formats Scales (1–5 or 1–10), sliders, and multiple choice options make it quick and effortless for participants to respond. Save the heavy thinking for one open text box at the end.

3. Focus on what matters Don’t just ask for a satisfaction score. Think about the purpose of your event. Was it to inspire, to inform, to connect? Your survey should measure how well you delivered on that promise.

4. Design for improvement, not just validation High scores look nice, but they don’t help you get better. Instead, ask questions that uncover what worked and what could be improved next time.

5. Leave space for their voice Always include an open text field. Attendees often highlight the unexpected — details you wouldn’t have thought to ask. That’s where the real gold lies.

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Example survey questions based on different event purposes:

• Inspiration-focused event: “On a scale of 1–10, how inspired do you feel to act on what you heard today?”

• Knowledge-sharing event: “How confident are you that you can apply what you learned in your daily work?”

• Networking-focused event: “How valuable were the connections you made during the event?”

• Company strategy kickoff: “Do you feel clearer about our company’s direction after this event?”

• General improvement: “What was the most valuable part of the event for you?”

By aligning your questions with the event’s purpose, you’ll get feedback that is not only easy to answer but also meaningful to act on. To create a Survey in the Ventla system go to the Dialogue module.